Dr.Denim Rhue

Dr. Denim is a Swedish brand founded in 2004, born from a simple yet revolutionary idea. At the time, denim was becoming over-designed, overhyped, and overpriced, which didn’t align with their values. They decided to fix this by offering jeans that were both affordable, high-quality, and modern in design. This is how Dr. Denim was born, a contemporary and energetic brand that combines comfort, style, and durability, while staying true to its promise of providing simple and authentic denim.